Speakers

Bora Açan

Place of Birth : Istanbul, Türkiye
Position : Assistant Professor, Yalova University, Türkiye
Field of study : Marketing

Bora Açan is a distinguished academic and Assistant Professor in the Department of Marketing and Advertising at Yalova University. He holds a Ph.D. in Business Administration with a specialization in Production Management and Marketing from Sakarya University. With a robust background spanning over two decades in both the public and private sectors, Dr. Açan has held significant leadership roles at institutions such as Kafkas University and Yalova University, including Head of Department and Vice Dean. His extensive professional experience in foreign transactions, international banking, and administrative management at prominent institutions in Istanbul provides a strong foundation for his academic research. Dr. Açan's research interests lie in the dynamic fields of digital marketing, consumer behavior, and marketing research.

• Ph.D. in Business Administration: Sakarya University, Türkiye (2001)
• Master's in Business Administration: İnönü University, Türkiye (1995)
• Bachelor's in Business Administration: Marmara University, Türkiye (1989)

• Assistant Professor & Vice Head of Department: Yalova University, Department of Marketing and Advertising (2021 - Present)
• Head of Department: Yalova University, Department of Marketing and Advertising (2014-2018; 2021-2023)
• Board Member & Quality Commission Member: Yalova University (2015-2022)
• Vice Director of the Institute: Yalova University, Institute of Social Sciences (2007-2014)
• Vice Dean: Kafkas University, Faculty of Economics and Administrative Sciences (2006-2009)

• Marketing
• Digital Marketing
• Consumer Behavior
• Marketing Research